Road show and Awareness Campaign to mark World Elder Abuse Awareness and Prevention Day 2017

The Elders Helpline, a joint project of Bengaluru City Police & Nightingales Medical Trust, is organizing a Road Show and Awareness Campaign on 15th June 2017 to observe World Elder Abuse Awareness and Prevention Day in Bangalore.

The population of elders in India is increasing rapidly. In addition to various age-related disabilities, elders become an easy target for abuse and crimes, particularly in the urban areas. Elders suffer physical, emotional and financial abuses in silence as mistreatment is mostly from children and the family. Recent incidents in Bangalore have highlighted the need for an organized effort against abuse towards Senior Citizens.

The World Elder Abuse Awareness Day (WEAAD) is observed each year on June 15th. On this day of the year the whole world voices its opposition to the abuse and suffering inflicted to older generations. Elder Abuse is a global social issue which affects the Health and Human Rights of millions of older persons around the world, and an issue which deserves the attention of the international community.

The road show is aimed at creating awareness among public about elder abuse and to motivate support for the benefit of the elderly. The event will be flagged off by Chief Guest, Dr.Siddaraju, Director, Department for the Empowerment of Differently Abled and Senior Citizens, Government of Karnataka.

The event will be held in front of the Sir Puttanna Chetty Town Hall, J.C. Road at 10.30 am. The road show will then proceed to other places in Bangalore and awareness will be created by distribution on handouts and stickers. All those who are concerned about this cause are encouraged to participate.

The Elders Helpline 1090 has been providing all possible support to elders in distress since 2002. Studies reveal that over 40% of elders experience abuse in some way or other in the city of Bangalore. Being the first project of this kind in the country, the Elders Helpline 1090, has received over 1.6 lakh calls over the past 15 years. 8662 complaints of serious nature were registered, 52% of the complaints have been successfully resolved through counseling, legal advice or other appropriate actions by a team of counsellors , social workers with the support of police and legal experts. The natures of the complaints are mainly ill treatment by family members, financial exploitation, property disputes and cheating by service providers. In view of the growing need and demand, the Elders Helpline services are now available 24/7 since April 2017.

Any senior citizen in distress or any concerned citizen who sees an elder being abused, may contact the Elders Helpline on 1090 (toll free) or 22943226. All services rendered by the Helpline are completely free.